Jen Metcalf
Media Strategy & CTV Advisor
My past work ranges from negotiating Super Bowl ads to executing programmatic buys or experiments.
I know where the human touch wins and where to move out of the way and let the right machine do the work.
15+
Years
Planning, executing and measuring what makes media work
$100M+ USD
Spend
Managed across CTV, TV, Radio, Audio and Digital
40+
Agencies Vetted
During career, ranging from global holding companies to boutiques
55+
Countries
Scaled across during 14 years at GoDaddy
As VP of Product Strategy at XR Extreme Reach
Brands & Media Networks I Worked With
McDonald's, P&G, Microsoft, AB InBev, Visa, Coca-Cola
Coty, Toyota, Warner Bros., Amazon, BBC, NBC
Coty, Toyota, Warner Bros., Amazon, BBC, NBC
Shaping Ad Operations processes and product strategy that impacted how these organizations manage and deliver media.
"I know what works, what doesn't, and what the people pitching you aren't saying."
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